Democratic decision-making, free speech and access to ‘unbiased’ information are the key pillars to a free society. Yet what happens if algorithms manipulate what we read and see, behemoth corporations monetise our thoughts and movement, and the highest bidder can influence our choices? With screenings of iHuman, this project delves into the value of our data, our privacy and equips young and old to make well-informed and private decisions in our brave new digital world.